Digital Marketing

Course Introduction:

The Digital Marketing course is designed to teach participants, the marketing of products or services using digital technologies, mainly on the Internet , and also including mobile phones, display advertising, and any other digital medium.

This course will provide brands with effective approach to market their products and services, and also allow for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows an added advantage for brands and businesses to receive both positive and negative feedback from their customers as well as determining what media platforms works well for them.

Course Objectives:

A beginner, business owner or professional digital marketer looking to upgrade their skill, would discover through this course an in-depth understanding of how to effectively strategize and carry out powerful digital marketing campaigns that convert to sales.

Website owners will be able to increase their website traffic and generate sales leads and business owners and brands will be able to build up their email lists. You will learn how to start a profitable online or eCommerce business and turn it into a sustainable money making venture and will know how to scale and automate it, so it earns you revenue every month automatically.

You will be equipped with knowledge and expertise about the key concepts of digital marketing. You will be able to provide insightful advice on strategic marketing and use relevant data to influence decisions. This course will also give you the required skills you need to stand out while applying for senior marketing management positions in any sector. Positions which includes Senior Digital Marketing Strategist, Senior Brand Manager, Senior Product Development Manager and Marketing Manager.

Course Outline:

This course will cover the following areas:

1. Marketing Fundamentals

2. Market Research

3. WordPress

4. Email Marketing

5. Copywriting Training

6. SEO (Search Engine Optimization)

7. YouTube Marketing

8. Facebook Marketing

9. Twitter Marketing

10. Google Adwords

11. Google Analytics

12. Affiliate Marketing

This course will also include digital marketing techniques like search engine marketing (SEM), content marketing, influencer marketing , content automation, campaign marketing, data-driven marketing, e-commerce marketing, and display advertising.

Course Fee: $65

Course Duration: 4 Weeks

Mode Of Learning: Online and On Campus

How To Pay: Online Payment, Bank Transfer or Mobile Money.

Certification: You will be issued a Certificate in Digital Marketing by Eliaversity or one of our University Partners at the completion of your course.

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